I combine logistics expertise with design to deliver seamless, industry-leading digital solutions for shipping and supply chains.

Why I Stopped Wireframing & Started Designing at the Speed of Freight

Why I Stopped Wireframing & Started Designing at the Speed of Freight

I’ve moved away from wireframing as a core part of my design process—not out of haste, but because the kind of systems I build, particularly in logistics, demand speed, clarity, and tangible interaction. Instead of sketching abstract layouts, I prototype directly in high fidelity using a custom-built component system that reflects how the final product works. This approach enables real-time collaboration, clearer feedback, and faster decision-making. It’s not about skipping steps—it’s about showing something real, early, so people can react, understand, and help shape the outcome.

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